Media Strategy That Reduces Waste, Accelerates Results, and Turns Advertising into Measurable ROI.
As the founder and architect of PriMedia Inc., I have taken more than 33 years of proven success and redefined it into PriMedia+ Advisors, a virtual advisory firm built on the same strategic partnerships that helped deliver award-winning, high-performing media strategies.
Throughout my career, I have led marketing and advertising strategies across a wide range of industries, including healthcare, tourism, legal services, automotive, education, and more. That experience has reinforced a simple belief: advertising dollars should be treated as an investment, one that delivers measurable results.
Our approach reflects that philosophy. Rather than a broad, inefficient “shotgun” strategy, we focus on precise, strategic media placement that reduces waste and maximizes impact.
While many firms make similar claims, we stand behind ours with proven results and long-standing client relationships. I invite you to connect with us, and to speak directly with the organizations we have helped succeed.
Ed Valenti
Founder
Account Advisor
Media Advisor
Our collaboration with Alkermes, where we developed a clinical trials media approach that helped accelerate FDA approval by one year while reducing a $45 million media investment by more than 30%, delivering an exceptional return.